If most shoppers are looking for handbags, perhaps put them towards the front of the store to draw a higher turn-in rate. This information helps plan store layout. However, the most common path taken is “belts, phone accessories, handbags, shoes”. Key metrics revealed using in-store customer journey include:ĭata may reveal a fashion retailer’s most visited area is handbags, but the area customers dwell the longest is the shoe department. Not only does it increase accuracy, it also enables zone counting for the retailer to uncover how many people visited a specific area and the average length of time spent.
When SenSource installs counters at a store, our technical support department calibrates each unit, honing in the accuracy by using count-lines, exclude zones, and drawing boxes around departments or areas of interest.
RETAIL TRAFFIC SOFTWARE
Should you already have an enterprise business software in place, pulling data from a people counting software’s API may be the best route for data analysis and reporting. Intelligent sensors are connected to your network to deliver foot traffic data to a cloud-based reporting platform which in-turn converts the raw data into meaningful reports and visualizations. This type of sensing has surpassed thermal imaging, thru-beam, and passive infrared people counting technologies of the past.Īn optimal retail traffic counting solution is not only reliable, but can fully automate the process of collecting and analyzing the data. We suggest narrowing your search down to video-based hardware.
But once you begin the search for the best retail traffic counters, it can be overwhelming to sift through different types of technologies and software offerings. It’s the foundational data point to so many performance metrics. If you operate a retail store, you understand the importance of customer counting.
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